About Us

Brought to you by 2 moms, 2 dads, and 4 kids.

As new parents we want to provide the best for our children - for their health, safety and comfort. We are also aware that the choices we make can have an impact on our environment.

Where could we find products that are Adorable + Comfortable + Sustainable AND Affordable?

In the last few years we have been on the hunt for products that are up for the challenge.

itsybb was born out of our obsession to find organic baby clothing that do not compromise on comfort and style.  And as our customers, you can rest assure that our products have been tested by our itsybb mamas and babes.

We are confident you will fall in love with them as much as we have.